For Seniors

Seniors, particularly retired seniors are considered the most vulnerable segment of the investing public, for a variety of reasons. Generally speaking, seniors have a lifetime of assets, excellent credit, are great listeners, too polite, too trusting, perhaps facing potential life issues, and have fears about running out of money. Some may be home alone and available during the day to receive calls who thoroughly read their mail, and sometimes allow people who knock at their door and seem friendly enough, to enter and discuss financial matters.

Senior may be offered investment opportunities that are simply too good to be true, and fraudsters may use one or a combination of any of these techniques:

• Promising high rates of returns -unlike any of their other investments.
• Playing off fears of outliving their money and incurring huge future medical costs.
• Using scarcity to encourage an immediate sale -  a limited one-time deal.
•  Holding themselves out as experts with professional designations such as “Certified Senior Specialist”.
• Developing a quick friendship to gain your trust. They are friendly, and persuasive and use practiced techniques to get you to listen to their talk.